Innovative PR. Editors respond. So does the public.

This sophisticated, all-suites hotel near the Akron-Canton Airport was the first Cambria Suites in Ohio, only fifth in the nation. Little name recognition for either travelers or locals. Nothing says "hotel" like a room-door hanger, so we created one as media kit/event invite, even including a room key. Editors came, and they wrote. Print coverage reached a quarter-million people, complemented heavily by online media and blogs. The new hotel is off to a great start.