If you’re in the market for PR, you’re in the market for results. Visibility. Connections. Online community building, centers of influence. Ink. Clicks. PR and social media joined at the hip.
It’s about results. Accurate and positive media coverage, successful events, online followings. Our skill comes from real-life, in-the-field experience — as editors, PR directors and results-driven practitioners.
It’s about optimizing releases. Keywords embedded so gracefully readers never notice. But search engines do. In business, trade, consumer and general media — print and electronic.
It’s about blogs, LinkedIn, Facebook, Twitter and foursquare. It’s about paid editorial and events. Invitations, speeches, media tours, online press rooms and a wide and ever-changing variety of optimization techniques.
- Strategic counseling, planning
- Media relations, publicity
- Online/social marketing,
- Press releases, advisories,
- Media tours
- Event publicity
- Speechwriting, presentation prep
- Personnel announcements
- Press conferences
PR in Depth
Ohio’s Amish Country was recently in Yahoo! Travel’s feature as one of the nation’s best places for scenic autumn drives. This was achieved without advertising, advertorial or any other paid promotion. In less than a week, the article accrued over 5,000 Facebook “Likes.” We worked closely with the Holmes County Tourism Bureau on this.
In a white paper, Kleidon VP Kurt Kleidon asks you to consider Tiger Woods not as a man but a brand. Then imagine that he is your brand, your company. Explore the Tiger brand with Kurt and what it suggests about your marketing strategy.
Just like paintball, in PR the best defense is a good offense. Well-timed and regular good news will usually keep you from having to deal with major damage in a crisis. However, it must be done well. Errant press releases with no real content can ensure that when people fire back, they will know exactly where your weaknesses are. More