Great Work. Sure, we have marketing goals and strategic planning to guide us, but there’s always that blank-screen moment when it takes an inspired thinker, writer or designer to dream up this stuff. That’s the moment we live for.
Eye Candy Graphics
Sometimes being beautiful is enough. More often there’s an idea, a benefit or a setting that needs a touch of design magic. Good graphic design? It’s more difficult, more technical and more artistic than most people realize.
Use it x3
Why create content, visual or verbal, for a dedicated use? Instead, we always try to use content at least three ways. Integrated campaigns reach people in the ways that they prefer, while saving time and money. Sounds right to us.
No prima donnas, please
Watch out for agencies with a signature style. The only signature on your creative work should be yours, or more accurately, your brand’s. The design needs to fit you, not us. Does that mean we have no ego? We won’t go that far.
Digital in Depth
This 9-page Kleidon Whitepaper describes the creative process of developing a corporate identity and addresses strategic issues like how much to change an existing logo. Images are included. Download here.
Tim’s recent blog post uses video to compress hours of retouching into moments. He also answers the question about when to use retouching versus taking more photography.
The bold redesign of football uniforms has lots of people talking about graphic design as it applies to sports teams. Take a look at what Steven’s blog post says from a designer's point of view.