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Social Media

Strategize & Grow Your Audience

We believe in developing a strategy behind each campaign to help deliver the best ROI possible. Who is your audience? What are you hoping they do or learn from your content? Does your social media channel selection align with your goals?

The biggest question we get is, “How do I reach the right people?” Social media has been one of the greatest conduits for communicating with the right audience. Through our approach, we have used social media as the starting point for growing email lists, app users, and cross-referencing other social media channels.

Social media is a great place to increase brand visibility and an opportunity for you connect to your customers on a personal level. Start your strategy with a call to Kleidon.

Social Media for Restaurants

Challenge

A restaurant opened and wanted to engage the community and build a digital audience to increase new patrons.

Strategy

Through both paid and organic means, a grand opening campaign was created using a mix of traditional and modern media tactics. Facebook, Google and Yelp pages were setup and a food photography session was held.

Results

In just over one month, the page had 1,000 new likes and 100,554 total reach.

Social Media for Insurance

Challenge

A trucking insurance specialist wanted to increase its following on Facebook and connect with the commercial trucking community on Facebook.

Strategy

Shared content from other popular trucking pages allowed us tap into the “trucker voice,” in addition to paid promotions, focused on driving new users to the website and specific landing page.

Results

628% follower increase, 27% average organic engagement rate per post
Contests and Social Media

Social Media for Manufacturing

Challenge

A lifestyle product manufacturer wanted to increase brand awareness during home and garden show season by offering prizes of its product.

Strategy

An aggressive social media campaign created a large amount of post shares. An e-blast was also sent to connect people to the giveaway landing page.

Results

10,532 impressions, 5,801 people reached, 13% organic engagement rate, generation of an opt-in email list of 3,000+ from scratch.

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