Alan Berg is often considered the best at what he does, but that does not mean that he tries to be everything to everyone. In this episode, Kurt talks with Alan about why niche marketing is essential to your brand. Connect with Tyra on the following...
Marketing for small businesses in 2020 and 2021 has required a completely different playbook than in the past. Tyra Wooten breaks down how she has helped her customers continue to build their brands through the pandemic and moving forward. Show notes Connect with Tyra on the following...
Data is a significant component of current approaches to marketing. Use it right and you stand to win. Use it wrong or ignore it, and you're falling behind the competition. Kelly Manderfield provides three tips on how to use data for messaging, branding and hiring. Show...
With 2020 coming to a close, marketing trends are pointing to a change in social media advertising for particular audiences. Kurt and Matt take a closer look at how to market to baby boomers on social media in 2021. Check out more episodes here...
“Three for Three: A Closer Look” is a bonus series featuring Matt Hogan and Kurt Kleidon as they dive deep into the most important topics in the marketing industry. With the impact of COVID-19 on small businesses growing, Kurt and Matt look into the steps...
“Three for Three: A Closer Look” is a bonus series featuring Matt Hogan and Kurt Kleidon as they dive deep into the most important topics in the marketing industry. With the importance of inclusivity growing by the day, Kurt and Matt look into the importance...
“Three for Three: A Closer Look” is a bonus series featuring Matt Hogan and Kurt Kleidon as they dive deep into the most important topics in the marketing industry. As new statistics for marketers pop up, this week we take a look at the problem...
If you have been forced to look at the marketing puzzle as it relates to social distancing—and almost all of us have—you know that the solution is not easy. As marketing directors and owners, we are dealt with an awful hand right now. Making new connections...
Popeyes Chicken, known across the globe for serving up spicy fried chicken and biscuits, released their take on a chicken sandwich back in August, 2019 to compete directly with the popular sandwiches served at Chick-Fil-A. The sandwich, which can be ordered in either the classic...
Why Brand Design and Positioning? We have seen many clients launch a new product or service this year, which always requires brand development. Positioning is more important that ever. Customers want to know what you stand for, beyond what you are selling. Which industries? All. Cool factor? Maybe not “cool,”...