Popeyes Chicken, known across the globe for serving up spicy fried chicken and biscuits, released their take on a chicken sandwich back in August, 2019 to compete directly with the popular sandwiches served at Chick-Fil-A. The sandwich, which can be ordered in either the classic...
Why Brand Design and Positioning?
We have seen many clients launch a new product or service this year, which always requires brand development. Positioning is more important that ever. Customers want to know what you stand for, beyond what you are selling.
Maybe not “cool,”...
Why digital advertising?
We can target our efforts to minimize wasted reach in ways that were never possible before.
As a whole, digital advertising can apply to any industry, but the exact tactic varies when it comes to the details. Get professional advice on a strategy...
Why website tune ups?
Many “nice” websites are getting 3-5 years old in their current iteration and have not been changed since they launched. Just like a favorite pair of shoes, sometimes you need to apply polish.
You always want to look cool when you...
Why event marketing?
We all need face time with our clients, prospects and constituents. This can be as simple as an open house or client appreciation event.
It can apply to all, if done right.
We have worked with a client that brought in sports stars...
No campaign or website is perfect from the start. Reporting allows agencies like Kleidon to combine individual research with creative solutions. And that creates results.
Do you have a website? If yes, it applies to you.
Sorry, but no. But true marketing professionals geek...
Why email marketing?
It works. We have seen more consistent action from email marketing as an outreach tool than any other tactic.
It can work with any industry, but building a great email list needs to be a part of your strategy.
Email marketing is nothing...
Why social media and content marketing?
Storytelling is important to all brands right now. The message (content) and delivery (social media) allows for complete storytelling freedom with words, graphics, videos, polls—you name it.
We are seeing significant investment among B2B companies in this area. Kleidon has...
Why new websites, microsites and landing pages?
If your website is 7+ years old, your business has probably changed enough to warrant a new set of messaging, imagery, programming and mobile functionality.
Microsites are being used to feature a new product or service and target it to...
Congratulations to the Holmes County Chamber of Commerce and Tourism Bureau as well as to our Kleidon writers and designers!
In September, the Ohio Association of Convention & Visitor Bureaus awarded a first place Middy Award to Buggy Talk, our monthly e-newsletter for the public and...