Non-Profit Marketing

A History of Psychology and Marketing with Cathy Faye, Ph.D., of Cummings Center for the History of Psychology

Psychology has played a role in the development of communications, marketing and advertising since these fields have been around. We have heard about tactics like subliminal advertising, aspirational messaging, and other ways of creating messages to influence others. Understanding why these techniques exist...

PR, Social Media and Influencer Marketing for Gen Z with Korpo Parks

The challenge of succeeding at social media can be tough, but when you are trying to do it for a Gen Z-specific audience, the bar is raised even higher. Gen Z is arguably the first generation to grow up with social media, and many have...

Podcast Episode Launch: Harnessing Your Creativity with David Flynn of the University of Akron and Creative Campfires

Having a proven approach to creativity is important when working on new marketing concepts. But the creative process is difficult for many, and understanding when you have hit the mark and when to keep refining is always a challenge. University of Akron design professor and founder...

Podcast Episode Launch: Unconventional Marketing and Business Strategies with Ren Camacho of the Akron-Canton Airport

When you think about introducing your brand to a wider audience, it's easy to get mired in only marketing your most obvious product or service. Taking an unconventional approach to marketing and business growth can help you find more audiences and create more interest in...

Podcast Episode Launch: Defeating Behavioral Health & SUD Stigma through Smart Communication Tactics with Jessica Yeager of OhioGuidstone

Combating stigma surrounding mental health and substance use disorder is one of the biggest challenges for those who work in the field. In this episode, Kurt Kleidon invites Jessica Yeager of OhioGuidstone to discuss how she is optimizing marketing communications to move the needle and...