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A History of Psychology and Marketing with Cathy Faye, Ph.D., of Cummings Center for the History of Psychology

Psychology has played a role in the development of communications, marketing and advertising since these fields have been around. We have heard about tactics like subliminal advertising, aspirational messaging, and other ways of creating messages to influence others. Understanding why these techniques exist...

From Concept to Camera: Smarter Video Production

From Concept to Camera: Smarter Video Production In today’s fast-paced digital world, video content must be produced efficiently to deliver value quickly. Whether it’s a social media clip, a website explainer, or digital signage, Kleidon’s refined production process ensures effective, impactful content without delays. Our process kicks off...