Instagram’s content has just broken free from the app’s walls and entered Google’s search index, a strategic game-changer for marketers. What was once confined to feeds is now surfacing in search results, giving your brand a new discovery engine. Here’s why this is critical, plus...
The challenge of succeeding at social media can be tough, but when you are trying to do it for a Gen Z-specific audience, the bar is raised even higher. Gen Z is arguably the first generation to grow up with social media, and many have...
From Concept to Camera: Smarter Video Production In today’s fast-paced digital world, video content must be produced efficiently to deliver value quickly. Whether it’s a social media clip, a website explainer, or digital signage, Kleidon’s refined production process ensures effective, impactful content without delays. Our process kicks off...
Having a proven approach to creativity is important when working on new marketing concepts. But the creative process is difficult for many, and understanding when you have hit the mark and when to keep refining is always a challenge. University of Akron design professor and founder...
Akron Marketing Agency Recognized for Design and Branding Excellence Marketing communications agency Kleidon & Associates received two ADDY Awards for logo designs at the 2025 American Advertising Awards. The awards were given for work done for the Blaze Football Club and the Three for Three Podcast....
Understanding Website Optimization in the Modern Era WARNING! This is the article that you might not want to read...
When you think about introducing your brand to a wider audience, it's easy to get mired in only marketing your most obvious product or service. Taking an unconventional approach to marketing and business growth can help you find more audiences and create more interest in...
How AI Avatars are Shaping the Future of Brand Communication Connecting with audiences on a meaningful level is important for every brand. As companies and organizations strive to increase education and awareness for their product or service—ideally with video content—the opportunities for AI avatars as a...
We are excited to introduce Korpo Parks to the Kleidon team as our new public relations and social media intern. Korpo is a senior honors student at the University of South Florida (USF), pursuing a Bachelor of Science in Integrated Public Relations and Advertising with...