The Truth About Websites in 2025
Understanding Website Optimization in the Modern Era WARNING! This is the article that you might not want to read...
February 21, 2025
Podcast Episode Launch: Unconventional Marketing and Business Strategies with Ren Camacho of the Akron-Canton Airport
When you think about introducing your brand to a wider audience, it's easy to get mired in only marketing your most obvious product or service. Taking an unconventional approach to marketing and business growth can help you find more audiences and create more interest in...
How AI Marketing has the tools to change your approach to communication
How AI Avatars are Shaping the Future of Brand Communication Connecting with audiences on a meaningful level is important for every brand. As companies and organizations strive to increase education and awareness for their product or service—ideally with video content—the opportunities for AI avatars as a...
January 28, 2025
Kleidon Welcomes Korpo Parks for Public Relations Internship
We are excited to introduce Korpo Parks to the Kleidon team as our new public relations and social media intern. Korpo is a senior honors student at the University of South Florida (USF), pursuing a Bachelor of Science in Integrated Public Relations and Advertising with...
December 2, 2024
Podcast Episode Launch: Defeating Behavioral Health & SUD Stigma through Smart Communication Tactics with Jessica Yeager of OhioGuidstone
Combating stigma surrounding mental health and substance use disorder is one of the biggest challenges for those who work in the field. In this episode, Kurt Kleidon invites Jessica Yeager of OhioGuidstone to discuss how she is optimizing marketing communications to move the needle and...
October 31, 2024
Podcast Episode Launch: Digital Marketing Strategies to Reach Younger Audiences with Brent Fisher of Pathways Financial Credit Union
Credit unions across the country are in a battle to maintain members and find their footing among the next generations. Our host Kurt Kleidon speaks with Brent Fisher of Pathways Financial Credit Union in Ohio to discuss the ways he is guiding the organization with...
October 17, 2024
Kleidon Graphic Designer Wins Intern of the Year
AAF Akron has announced that graphic designer Taylor Smith will be recognized as the Intern of the Year at the organization’s annual meeting on October 17. Smith is a recent graduate of the University of Akron’s graphic design program and is employed as a graphic...
September 25, 2024
Podcast Episode Launch: MAICON Takeaways and the State of AI for Marketing in 2024 (Part 2)
In the third and final episode on AI for marketing, we discuss how AI will impact search engine optimization, the element of personalization for marketing materials and the critical aspect of humans when generating content with AI. If you need help getting your digital assets in...
September 23, 2024
Podcast Episode Launch: MAICON Takeaways and the State of AI for Marketing in 2024 (Part 2)
In part two of this series on how AI is impacting the marketing landscape, we talk about the risk of not familiarizing yourself with AI, how to make the choice about engaging with AI, and what can and can’t be copyrighted from generative content. If you...