Host Kurt Kleidon asks Matt Keeler, VP of Sales and Marketing for Walnut Creek Foods in Walnut Creek, Ohio, how he has managed marketing and communications during the COVID-19 pandemic.
Be sure to check out additional episodes here!...
Joe Swiatkowski is the president of a third-generation wholesale food and snack company, Hickory Harvest Foods, in Akron, Ohio. He shares three tips about his leadership has gotten the company through the pandemic of 2020. Be sure to check out additional episodes here!...
If you have been forced to look at the marketing puzzle as it relates to social distancing—and almost all of us have—you know that the solution is not easy. As marketing directors and owners, we are dealt with an awful hand right now.
Making new connections...
A Success Story
While the world has waited at home the past several months and many companies are locked down, there is one particular industry that is continuing to flourish both in in-person sales and online: food brands.
In some cases the reasoning has been obvious. During...
Why trade shows?
For years, this was a dying tactic, pushed aside for the rush to take everything digital, but we are seeing a return this year. We believe the reason is tied to a desire to create more one-on-one conversations with prospects.
Mostly B2B, leaning...
Why industry game changers?
Separation from the competition and customer engagement.
We see the greatest potential in the building, construction and tourism industries right now.
This type of project is a significant investment. In the Midwest, a project like this starts around $50K and ends...
Why Brand Design and Positioning?
We have seen many clients launch a new product or service this year, which always requires brand development. Positioning is more important that ever. Customers want to know what you stand for, beyond what you are selling.
Maybe not “cool,”...
Why digital advertising?
We can target our efforts to minimize wasted reach in ways that were never possible before.
As a whole, digital advertising can apply to any industry, but the exact tactic varies when it comes to the details. Get professional advice on a strategy...
Why website tune ups?
Many “nice” websites are getting 3-5 years old in their current iteration and have not been changed since they launched. Just like a favorite pair of shoes, sometimes you need to apply polish.
You always want to look cool when you...
Why event marketing?
We all need face time with our clients, prospects and constituents. This can be as simple as an open house or client appreciation event.
It can apply to all, if done right.
We have worked with a client that brought in sports stars...