Patrick Hardy is the president of Hytropy, a company that helps other companies plan and prepare for all types of disasters. Hardy shares three tips on how business leaders can think about potential disasters and create plans so that they don't turn into catastrophes. Connect with...
About Shania Shania is a recent Kent State graduate with a bachelor’s in communication. Shania’s love of words led her to study communication where she learned how she can help make a difference through her writing. She is looking forward to all that she will learn...
I was asked recently to serve on a panelist for a Public Relations Society of America webinar on social media trends. As a writer and a communicator, I offered my expertise on the topic of Artificial Intelligence (AI) and how it can impact marketing efforts. Our...
About Drew Drew studies business administration at Xavier University in Cincinnati and is passionate about marketing and relationship-building. He sees business problems as puzzles and hopes to continue learning about the different aspects of marketing strategy through his work. He looks forward to putting his creative...
Building a meaningful marketing plan from the ground up is no easy feat. In this episode, Kurt talks with Brand Pollinators, Kate Fosson and Channing Salava, about the building blocks that are essential to developing impactful marketing strategies and generating sustainable business growth. Connect with Brand...
Alan Berg is often considered the best at what he does, but that does not mean that he tries to be everything to everyone. In this episode, Kurt talks with Alan about why niche marketing is essential to your brand. Connect with Tyra on the following...
About Carlea Carlea is currently in her last semester at Kent State University studying Visual Communication Design. In addition to her major, she also is pursuing an Entrepreneurship minor. Ever since childhood, Carlea has been a creative soul with a passion for illustration and solving complex...
Marketing for small businesses in 2020 and 2021 has required a completely different playbook than in the past. Tyra Wooten breaks down how she has helped her customers continue to build their brands through the pandemic and moving forward. Show notes Connect with Tyra on the following...
Data is a significant component of current approaches to marketing. Use it right and you stand to win. Use it wrong or ignore it, and you're falling behind the competition. Kelly Manderfield provides three tips on how to use data for messaging, branding and hiring. Show...
About Julia Julia is a rising senior at Miami University who enjoys writing and sharing news/ideas. As a marketing major, she gets excited about blogging (or anything involving writing, really), branding, research, and social media. She has loved her educational journey up until this point and...