The challenge of succeeding at social media can be tough, but when you are trying to do it for a Gen Z-specific audience, the bar is raised even higher. Gen Z is arguably the first generation to grow up with social media, and many have...
From Concept to Camera: Smarter Video Production In today’s fast-paced digital world, video content must be produced efficiently to deliver value quickly. Whether it’s a social media clip, a website explainer, or digital signage, Kleidon’s refined production process ensures effective, impactful content without delays. Our process kicks off...
Having a proven approach to creativity is important when working on new marketing concepts. But the creative process is difficult for many, and understanding when you have hit the mark and when to keep refining is always a challenge. University of Akron design professor and founder...
Akron Marketing Agency Recognized for Design and Branding Excellence Marketing communications agency Kleidon & Associates received two ADDY Awards for logo designs at the 2025 American Advertising Awards. The awards were given for work done for the Blaze Football Club and the Three for Three Podcast....
Understanding Website Optimization in the Modern Era WARNING! This is the article that you might not want to read...
When you think about introducing your brand to a wider audience, it's easy to get mired in only marketing your most obvious product or service. Taking an unconventional approach to marketing and business growth can help you find more audiences and create more interest in...
How AI Avatars are Shaping the Future of Brand Communication Connecting with audiences on a meaningful level is important for every brand. As companies and organizations strive to increase education and awareness for their product or service—ideally with video content—the opportunities for AI avatars as a...
Combating stigma surrounding mental health and substance use disorder is one of the biggest challenges for those who work in the field. In this episode, Kurt Kleidon invites Jessica Yeager of OhioGuidstone to discuss how she is optimizing marketing communications to move the needle and...
Credit unions across the country are in a battle to maintain members and find their footing among the next generations. Our host Kurt Kleidon speaks with Brent Fisher of Pathways Financial Credit Union in Ohio to discuss the ways he is guiding the organization with...
AAF Akron has announced that graphic designer Taylor Smith will be recognized as the Intern of the Year at the organization’s annual meeting on October 17. Smith is a recent graduate of the University of Akron’s graphic design program and is employed as a graphic...