TOP

Marketing Trends in 2019, Mid-Year Report: #1 New website development & microsites

Why new websites, microsites and landing pages?
If your website is 7+ years old, your business has probably changed enough to warrant a new set of messaging, imagery, programming and mobile functionality.

Microsites are being used to feature a new product or service and target it to a particular audience. Landing pages are a key element for contests, sales and events.

Which industries?
All

Cool factor?
If a new website, microsite or landing page doesn’t have a cool factor, you did it wrong. But it also must be functional and do the job.

Cost efficient?
Websites and website elements can vary wildly in price, but we are doing them much more quickly and efficiently than ever.

Pro Tip: We have seen some brands use a WYSIWYG platform, like Wix or Squarespace. These work great for coffee shops, food trucks and side-hustles. When larger companies use them, they usually last for 1-2 years until they realize that one shoe size does not fit everyone, and the process starts over.