Business owners of any size have one question in mind at all times: “How can I grow my business?” Sadly, the answer to that question is not straightforward or easy; if it were, everybody would own their own company. That being said, there are tried...
Host Kurt Kleidon asks Matt Keeler, VP of Sales and Marketing for Walnut Creek Foods in Walnut Creek, Ohio, how he has managed marketing and communications during the COVID-19 pandemic.
Be sure to check out additional episodes here!...
When you pair a needed service like commercial insurance with great marketing messages, strategy, and consistency, you get a campaign that brings in new customers, month after month. We based our recommendations for one of Ohio’s top trucking insurance companies on common...
If you have been forced to look at the marketing puzzle as it relates to social distancing—and almost all of us have—you know that the solution is not easy. As marketing directors and owners, we are dealt with an awful hand right now.
Making new connections...
Popeyes Chicken, known across the globe for serving up spicy fried chicken and biscuits, released their take on a chicken sandwich back in August, 2019 to compete directly with the popular sandwiches served at Chick-Fil-A. The sandwich, which can be ordered in either the classic...
Why trade shows?
For years, this was a dying tactic, pushed aside for the rush to take everything digital, but we are seeing a return this year. We believe the reason is tied to a desire to create more one-on-one conversations with prospects.
Mostly B2B, leaning...
Why industry game changers?
Separation from the competition and customer engagement.
We see the greatest potential in the building, construction and tourism industries right now.
This type of project is a significant investment. In the Midwest, a project like this starts around $50K and ends...
Why Brand Design and Positioning?
We have seen many clients launch a new product or service this year, which always requires brand development. Positioning is more important that ever. Customers want to know what you stand for, beyond what you are selling.
Maybe not “cool,”...
Why digital advertising?
We can target our efforts to minimize wasted reach in ways that were never possible before.
As a whole, digital advertising can apply to any industry, but the exact tactic varies when it comes to the details. Get professional advice on a strategy...
Why website tune ups?
Many “nice” websites are getting 3-5 years old in their current iteration and have not been changed since they launched. Just like a favorite pair of shoes, sometimes you need to apply polish.
You always want to look cool when you...