Popeyes Chicken, known across the globe for serving up spicy fried chicken and biscuits, released their take on a chicken sandwich back in August, 2019 to compete directly with the popular sandwiches served at Chick-Fil-A. The sandwich, which can be ordered in either the classic...
Why trade shows?
For years, this was a dying tactic, pushed aside for the rush to take everything digital, but we are seeing a return this year. We believe the reason is tied to a desire to create more one-on-one conversations with prospects.
Mostly B2B, leaning...
Why industry game changers?
Separation from the competition and customer engagement.
We see the greatest potential in the building, construction and tourism industries right now.
This type of project is a significant investment. In the Midwest, a project like this starts around $50K and ends...
Why Brand Design and Positioning?
We have seen many clients launch a new product or service this year, which always requires brand development. Positioning is more important that ever. Customers want to know what you stand for, beyond what you are selling.
Maybe not “cool,”...
Why digital advertising?
We can target our efforts to minimize wasted reach in ways that were never possible before.
As a whole, digital advertising can apply to any industry, but the exact tactic varies when it comes to the details. Get professional advice on a strategy...
Why website tune ups?
Many “nice” websites are getting 3-5 years old in their current iteration and have not been changed since they launched. Just like a favorite pair of shoes, sometimes you need to apply polish.
You always want to look cool when you...
Why event marketing?
We all need face time with our clients, prospects and constituents. This can be as simple as an open house or client appreciation event.
It can apply to all, if done right.
We have worked with a client that brought in sports stars...
No campaign or website is perfect from the start. Reporting allows agencies like Kleidon to combine individual research with creative solutions. And that creates results.
Do you have a website? If yes, it applies to you.
Sorry, but no. But true marketing professionals geek...
Why email marketing?
It works. We have seen more consistent action from email marketing as an outreach tool than any other tactic.
It can work with any industry, but building a great email list needs to be a part of your strategy.
Email marketing is nothing...
Why social media and content marketing?
Storytelling is important to all brands right now. The message (content) and delivery (social media) allows for complete storytelling freedom with words, graphics, videos, polls—you name it.
We are seeing significant investment among B2B companies in this area. Kleidon has...