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Marketing Trends in 2019, Mid-Year Report: #8 Brand design & positioning (i.e. mission & vision statements, etc.)

Why Brand Design and Positioning?
We have seen many clients launch a new product or service this year, which always requires brand development. Positioning is more important that ever. Customers want to know what you stand for, beyond what you are selling.

Which industries?
All.

Cool factor?
Maybe not “cool,” but definitely trending. It’s time to make sure your brand is authentic.

Cost efficient?
Branding is always a long-term investment. And when it’s done right, it lasts for a long time. The key is to do it right and then protect it. The longer it lasts, the more effective it is.

Pro Tip: Ever heard this: “You only get one chance to make a first impression”?