Why digital advertising?
We can target our efforts to minimize wasted reach in ways that were never possible before.

Which industries?
As a whole, digital advertising can apply to any industry, but the exact tactic varies when it comes to the details. Get professional advice on a strategy before throwing your money at Google Ads, Facebook, etc.

Cool factor?
A video component is a must when you want to succeed in digital.

Cost efficient?
Very.

Pro Tip: Jump in. Monitor the success. Modify the campaign. Repeat. Once a successful digital campaign is running and you see that $5 invested brings in $20 of sales, you have reached marketing nirvana.