Staying Relevant at a Million Miles a Minute Why are companies like Mastercard, Zara, Slack, and Dropbox popping up in news stories across the internet as of late? Here's a hint, it's not what you might expect. These companies have been all over the news lately...
Business owners of any size have one question in mind at all times: “How can I grow my business?” Sadly, the answer to that question is not straightforward or easy; if it were, everybody would own their own company. That being said, there are tried...
The Importance of Trade Shows 2020 has changed the way we do just about everything. From our interactions with friends and family to the way we do business, life as we know it has changed. While some industries were able to adapt and find success, a...
Popeyes Chicken, known across the globe for serving up spicy fried chicken and biscuits, released their take on a chicken sandwich back in August, 2019 to compete directly with the popular sandwiches served at Chick-Fil-A. The sandwich, which can be ordered in either the classic...
Why digital advertising? We can target our efforts to minimize wasted reach in ways that were never possible before. Which industries? As a whole, digital advertising can apply to any industry, but the exact tactic varies when it comes to the details. Get professional advice on a strategy...
Why website tune ups? Many “nice” websites are getting 3-5 years old in their current iteration and have not been changed since they launched. Just like a favorite pair of shoes, sometimes you need to apply polish. Which industries? All. Cool factor? You always want to look cool when you...
Why event marketing? We all need face time with our clients, prospects and constituents. This can be as simple as an open house or client appreciation event. Which industries? It can apply to all, if done right. Cool factor? We have worked with a client that brought in sports stars...
Why reporting? No campaign or website is perfect from the start. Reporting allows agencies like Kleidon to combine individual research with creative solutions. And that creates results. Which industries? Do you have a website? If yes, it applies to you. Cool factor? Sorry, but no. But true marketing professionals geek...
Why email marketing? It works. We have seen more consistent action from email marketing as an outreach tool than any other tactic. Which industries? It can work with any industry, but building a great email list needs to be a part of your strategy. Cool factor? Email marketing is nothing...