Author: tim

A History of Psychology and Marketing with Cathy Faye, Ph.D., of Cummings Center for the History of Psychology

Psychology has played a role in the development of communications, marketing and advertising since these fields have been around. We have heard about tactics like subliminal advertising, aspirational messaging, and other ways of creating messages to influence others. Understanding why these techniques exist...

Podcast Episode Launch: Harnessing Your Creativity with David Flynn of the University of Akron and Creative Campfires

Having a proven approach to creativity is important when working on new marketing concepts. But the creative process is difficult for many, and understanding when you have hit the mark and when to keep refining is always a challenge. University of Akron design professor and founder...

Podcast Episode Launch: Unconventional Marketing and Business Strategies with Ren Camacho of the Akron-Canton Airport

When you think about introducing your brand to a wider audience, it's easy to get mired in only marketing your most obvious product or service. Taking an unconventional approach to marketing and business growth can help you find more audiences and create more interest in...